BRIDGESTONE CHAMPIONS 2026 SCHEDULE

24th - 26th November 2026

Bridgestone is pleased to announce the launch of the 2026 Bridgestone Champions Programme – a series of immersive, three-day development events designed to strengthen relationships, build retail capability, and deepen product and technical expertise.

For further information or if you would like to discuss any of these days, please contact either Phil Berry 07773120438 or Alison Walker 07989359076

Bridgestone Champions

Programme Agenda Overview


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Day 1 Foundations & Relationships

Introducing Bridgestone’s values while focusing on building strong relationships with customers and colleagues.

  • Programme introduction
  • Bridgestone background and values
  • Relationship building with customers & colleagues
  • Personal insights and DISC profiling
  • Retail marketing fundamentals

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Day 2 Retail Skills Excellence

The programme covers effective communication, telephone best practices, and face-to-face selling techniques to build confidence and drive results in a retail environment.

  • Retail skills development
  • Telephone answering best practice
  • Communication skills
  • Face-to-face selling techniquess

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Day 3 Product & Future Focus

Building essential knowledge of Bridgestone products and technical tyre expertise, while exploring Electric Vehicle (EV) technology and the future of mobility, preparing you for the evolving automotive landscape.

  • Bridgestone product and technical tyre knowledge
  • Electric Vehicle (EV) technology
  • EV vehicles and the future of mobility

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